We all know about sales and marketing. We all know what they mean and how they work, at least everyone knows it a little bit.
Copywriting is the title for sales and marketing work via text.
To put it simply, imagine it as the secret sauce that gives your marketing efforts a flavor that's hard to resist. It's about getting the right message to the right people, to make them feel, think, and act.
Just to be clear, a copywriter is a person that writes texts with the purpose to engage someone to take action.
They are the behind-the-scenes heroes who pack a persuasive punch into every line, nudging readers down the path you desire — one word at a time.
Overall, a copywriter writes things like:
- Landing pages
- Ads
- Storys
- And MUCH more